Introducing The Local Stores, a concept inspired by the free-spirited, small beach town nostalgia of times gone by. Visit our two stores located in Peregian Beach and Byron Bay.

THE LOCAL Stores are an innovative store brought to life by Peregian Beach local, Dui Cameron and her team. Our boutiques are a thoughtful and eclectic mix of apparel, homewares, gifting, retro vinyl and so much more.

The Local Stores stock the best brands, artisans, and craftspeople to bring you joy and inspire the creative within. We are passionate about supporting Australian-owned brands and ethically made products that encapsulate our passion for great design, fun, and our signature touch of retro-inspired quirk.

  • THE LOCAL BYRON

    MON - SAT : 9 AM TO 4 PM

    SUN: 10 AM TO TO 4 PM

    +61 407 326 924

    SHOP 5/21-25 Fletcher St, Byron Bay NSW 2481

  • THE LOCAL PEREGIAN

    SUN - THURS: 9 AM TO 4 PM

    FRI - SAT: 9 AM TO 4:30 PM

    +61 407 060 569

    6b Heron St, Peregian Beach QLD 4573

  • FOLLOW US

    @THELOCAL.STORES

The Local Byron Bay

Right in the heart of Byron Bay, amidst the sun-kissed shores and bohemian charm, lies The Local Byron Bay – an innovative concept brought to life by Australian fashion designer Dui Cameron and her dedicated team. With its colourful displays and soulful ambiance, The Local Byron Bay offers more than just a shopping experience; it's a celebration of creativity, community and the joy of self-expression.

The Local Byron is hard to miss as you walk around town. Dui’s philosophy of big energy and good vibes is clear, with statement making colours and daisy-dotted welcome mats lining the pavement outside. Wide open windows give a glimpse of what’s to come, a front nook adorned with cushions in every colour of the rainbow and a tonal feature wall with hand-painted mural, inviting you to step into a world of colour before you even walk in the door.

Inside, rich emerald green contrasts with looks-so-good-you-want-to-taste-it peach pink – the perfect back drop for the maximalist offering on display.

THE VIBE IS airy and happy, sunny and colourful. It’s a little bit quirky and a lot retro. 

The Local at Peregian is like a cool breeze on a warm day, and the store is a space that has something for everyone and where everyone is welcome. It feels like a small-town beachy shop from days gone by: there is vinyl in the turntable and a surf and skate feel to the retro-esque items on offer. It replaced an old friendly grocer space that had been vacant for years and has kept that relaxed and laidback vibe, delivered with a smile. 

Local fashion designer Dui Cameron is the driving force and founder behind both Boom Shankar and The Local. Dui is currently in India working on creating Boom Shankar’s next collection, which, like all of her creations, is sure to be a fun and colourful addition to The Local when it lands in-store. 

General manager Liv Mills says The Local has been warmly received and has quickly become part of the community’s fabric. 

The Local Peregian Beach